Create content that goes deeper, answers search intent better, or formats smarter. Reach out to sites linking to their weaker content with a stronger, more relevant alternative. This might sound obvious, but skipping this step in an SEO content strategy is where most people go wrong. They jump straight into keyword research without a clear business goal or a defined target audience — and end up with content that ranks but doesn’t do anything. This includes creating content that matches the search intent, is easy to read (both for users and crawlers), and aligns with your business goals.
Augmented Reality (AR) and Local Search
- You can also check your competitors’ backlinks with our Backlinks checker, see the backlinks gap between you – and reach out to the relevant sites.
- Terakeet’s proprietary Chorus platform fuses content discovery tools and CRM functionality with a database of more than 9 million publishers and influencers.
- For example, during a website audit, you may discover that your website has a high number of 404 error pages.
- With their permission, you could also send out recurring newsletters to your audience letting them know about new content on your website.
- In one such audit, I discovered that organic traffic to our post on free SEO tools was declining.
The image below shows an example of related keywords I found for this article using KWFinder. And by clustering them together on one page, I can improve the organic search traffic for all of them. With KWFinder, you can type in a seed keyword and get a list of other related terms people are actively searching for on Google. It also helps you find long-tail keywords (phrases with 4 or more words) to include in your cluster for the page. Our analysis of 900+ million blog posts found that what and why posts (along with infographics) got more links than other types of content (like video).
Value of Organic Search White Paper
These pages may indicate areas where users aren’t finding the information they need or where the user experience can be improved. Google Analytics is another powerful tool that provides detailed insights into your website’s organic traffic. It allows you to analyze metrics, such as the number of sessions, pageviews, bounce rate, and average session duration. Ensure a logical and user-friendly website structure with clear navigation. Optimize internal linking to improve crawlability and distribute link equity.
Identify high- and low-performing content
Instead, in this instance, we started at wireframe stage, plopping in keywords and meta tags. Of course, the site really needed those things, and although it launched technically “optimized”, it wasn’t enough to provide a better product than our top competitor(s). A product that people want to visit, revisit, email to friends, share on social networks, and link to more than our competitors. If there’s a magic formula to cite, it probably would have to be “focusing on creating value”. Google is constantly and actively trying to find ways to discover how websites are manipulating search results through poor-quality content, low-quality links, and other black hat SEO efforts. Google has rolled out multiple updates over the BHS Links years to make webmasters understand that it only wants anything “helpful”.
In this blog post, we’ll explore the latest trends in local SEO and where we anticipate it to be heading in the coming years. This means you can get more traffic… without needing higher rankings. When you improve your organic click-through rate more people will click on your site in the search results. And I can almost guarantee that you’ll come away with a handful of backlinks. So if you tend to publish a lot of visual content, spend an afternoon executing this search engine optimisation technique.
This analysis will not only highlight what they’re doing well but also reveal gaps in their strategies that you can capitalize on. The goal is not to mimic your competitors but to outperform them by leveraging unique strengths and opportunities identified through your analysis. Our research suggests that only 5.7% of all newly published pages reach the first page of Google within a year. If Google can’t index your pages, you won’t be able to rank in Google search at all. Make sure this doesn’t happen by running a crawl with Site Audit, via Ahrefs Webmaster Tools.