And if you link internally to 3 other pages, each of them is going to get a third of the “link juice” that page has to pass on. I worked my way through the report until all the anchor text issues were fixed. Clicking “Details” for the other pages shows me which links (or in this case link) I need to update. In this case I chose the “How to play golf” page as the best fit for the keyword and went with option 2. But if you see lots of pages with trivial anchors on this report, then that’s something you’ll want to pay attention to.
The best option is to optimize the image file size before uploading the image to your website. Tools like TinyJPG can optimize your images before they’re added to your site. The hreflang tag is imperative for sites in multiple languages. One of the biggest reasons Google rewrites title tags is that they are simply too long.
For example, if only a few domains link to you, you must get links from related domains. Your task is to create a list of possible websites for guest blogging or blogger outreach campaigns. Linking your pages together is useful to both search engines and users.
After auditing over 500 websites, I’ve rarely seen Core Web Vitals alone significantly improve rankings. Typically, I recommend tackling technical and indexation issues first (because if Google can’t properly crawl/index, other optimizations won’t fully matter). Next, address any severe content issues (like thin content or duplicate pages that might be hurting you). Then move to enhancements and optimizations that can boost performance. • Duplicates – if multiple pages share the same title or meta description, rewrite them to be distinct.
When selecting an SEO agency to perform an SEO audit, we recommend asking for relevant client testimonials and case studies. To get the most from an SEO audit, the agency must understand your business, products/services, and customers. And don’t forget to grab our SEO audit checklist for a quick revision later on. I know, tackling a technical SEO audit may seem daunting at first sight. But I hope that following the instructions of my technical SEO audit checklist will help you nail this task and maintain your website in good shape. You can check the state of your schema markup in Google Search Console.
To do that, open the Site Audit module and check the On-page section (Duplicate titles and Duplicate meta descriptions). They also offer an embeddable widget that offers on-site SEO audits and White Label, giving you access to your users’ websites or sites they are interested in. This provides insight into effective lead generation, driving traffic and improving conversion rates.
- It’s easy for your site to become outdated, which can lead to your website moving from the first page to the second page of search results.
- Have in mind that crawlers work differently from website to website.
- As the digital landscape continues to evolve, you have to keep up with the latest trends and technologies to remain competitive.
- Off-page factors make up almost 80% of search engines’ ranking algorithms, making accurate off-page analysis absolutely critical.
- It’ll also help spot new issues like broken links, slow pages, or dropped rankings.
Technical SEO Audit Workbook
This tool shows you detailed performance data and actionable insights, which can help you identify areas that you need to improve. Next, make sure it’s easy for search engines to effectively navigate your site structure. Next, make sure search engines can easily move through your site and find your content. First, you need to know if search engines can actually find and understand your pages.
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They then use algorithms to rank these pages, placing the most relevant and high-quality results at the top of the SERP. It’s a good idea to audit your campaigns when you launch them to make sure they’re set up for success. In addition, you may consider auditing your SEO on a quarterly basis. If you partner with a digital marketing agency like WebFX, your SEO plan may already include monthly reporting and optimization. When you create content, you don’t want to duplicate your content.
Your pages need to be in this index to stand any chance at ranking. You’re unlikely to have a manual action unless you’ve done something drastically wrong. But it’s still important to check you’re not dead in the water before you even start. The SEO Anomaly audit can identify over 100+ issues, which can be overwhelming for beginners. So if you are new to auditing, I’d suggest focusing on the steps below rather than trying to fix all the issues one by one.
You should use the HTTPS version because it encrypts data between your server and users’ browsers—improving security, user trust, and even (possibly) giving you a slight rankings boost. SEOptimer is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients. If you’re auditing your website to prepare for a brand-new or upgraded SEO strategy, we can also help. As a full-service digital marketing agency, we offer not only SEO but also PPC services, web design services, and more. Too many search engine optimization providers take a copy-and-paste approach to SEO.